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Wet interesting and a little puzzling. One factor might be that even an insincere offer for chrome will catch everyone’s attention for some branding. The most popular browser, used by many millions, and a company like Alphabet with dominant global influence. Maybe hitching their wagon to a star a little while?
Not being an expert and just learning about this from your post, that would be my strategy. Become relevant immediately in a big way by being featured in the bid saga, then back away and create a competitive browser that meets company vision with wind in your sails.