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I'm pretty sure that it'll be faster in the end. The beginning is always slow... Also, there's quite a bit fluctuation. Have you reviewed the weekly data? Maybe the average is not the best metric, but rather look for a trend and if it's accelerating. And yes, it's the Excel-lover talking here :-D
So far, I haven't really tried to tease any secrets out of the numbers. After all, I’m the exact opposite of an Excel lover. ;-)