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RE: Week through Adrian's Lenses (01-07 February 2025)
I have a black box approach to evaluating marketing projects. Ultimately what matters is acquisition cost per user and revenue/investment/activity per users.
“The difference between a good administrator and a bad one is about five heartbeats. Good administrators make immediate choices. […] They usually can be made to work. A bad administrator, on the other hand, hesitates, diddles around, asks for committees, for research and reports. Eventually, he acts in ways which create serious problems. […] “A bad administrator is more concerned with reports than with decisions. He wants the hard record which he can display as an excuse for his errors. […] Oh, they depend on verbal orders. They never lie about what they’ve done if their verbal orders cause problems, and they surround themselves with people able to act wisely on the basis of verbal orders. Often, the most important piece of information is that something has gone wrong. Bad administrators hide their mistakes until it’s too late to make corrections.”
― Frank Herbert, God Emperor of Dune
I see a real correlation with INLEO onboarding Dash and I see Dash community being very active on HIVE. @thedessertlinux has been a wonderful supporter of HIVE. We could see 7K accounts out of a project with 400K Twitter followers. We saw both $HIVE and $DASH price going up and have major news coverage. I compare these results with the cost. As long as nothing illegal is done, transparency is redundant at the face of results. As long as I can trust a project to not do anything illegal, all I care is results; not receipts.
Yeah it's the one reason I'm back in the Hive ecosystem. Distriator and v4v are other things I'm keeping my eyes on, but INLEO is the star of the show so far.
IMHO if Hive wants to continue to grow in the new crypto age, it should absolutely double down on INLEO growth.
INLEO is pulling off what @splinterlands did during the previous bull market. I'm wishing to see the games start back with their onboarding and player retention. There is a massive collection of features ready for March and April.
For years I have been saying that games + microblogging is the way to onboard masses to blockchain. They can slowly learn about DEXs, privacy and inner workings of cryptosphere while playing game or interacting with other users on chain.
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I was also blown away by the results of the Dash integration. It is unfair to cast a shadow on that and the benefits it has brought Hive while the marketing campaigns were going and to some degree nowadays (but we know retention is a bitch on all social media platforms). I agree, that if results are provided, proofs are a joy killer. But at the same time, I understand those who want to see where money is going, whenever possible. In some cases, it might not be possible to share details, like in the case of exchange listings where you pay to get listed and you might sign a NDA (how much power CEXes used to have, and to some degree, still have!).
Page views for INLEO are down by 8% compared to the previous month. Retention is truly a problem. One of the main things than can help with retention is having more users to engage with. If the users feel like there is nothing to do, they are not going to stick around. Having more users mean there is a higher likelihood of finding people to connect with. Onboarding existing communities at once is a very smart move.
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My personal opinion is that retention has a little to do with network effects, a little to do with features, but a lot to do with some usability and bug issues. Once everything is really smooth, I think retention won't be a problem.
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