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I'm always a bit skeptical of community sourced content contests like this but on top of that, the prizes you're dangling to people who you're asking to write core content for your game are worth next to nothing. Top prize dev license, $8 value, and runner up a single 8-bit pack, $3 value. This is disappointing to see.
Generally I agree with the ickiness of crowdsourcing creative. A few things are different in this case that makes me feel okay with this (and being the architect of it, frankly):
Those arguments aside, your point is still worth considering. I've not fully done the math on the proportionality and since the team has "equity" one might argue apples and oranges (but are the prizes quasi-equity since they're assets and not cash? The plot thickens).
The easiest fix may be to consider healthier prizes. $100 worth per still ain't market value but it'd be substantial compared to most community-run prizes on Hive. BUT: our marketing budget is pretty teeny, and I'd argue that it might better spent on attracting new users to Hive via the game vs. ensuring very nice prizes for things like this.
Also wanna surface this to the other team members for candid discussion! ~ @asgarth @jarvie @yozen
I think that the people who might not be able to justify expending the money to buy some packs but would be willing to write for you to earn them would probably write further and would have a potentially exponential value in terms of promotion. But not if they would likely pull a single common developer with their meager rewards.
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