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The Hive rally car and the vibe contest seems to take more than it brings, and that's why it would be better if they were only one-time, or probably once in a while. Even investing that money in a tap to earn scheme would bring more eyes to hive..
Inleo seems to want to appeal to the tap to earn community. I don't know how successful they'll be or how interesting their prizes would be for them. You probably know better if these prizes are worth it, since you joined some of these tap 2 earn games on Telegram.