How much can buyers retain their fascination with iPhone in the future.

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Will you have to empty your pocket more to buy an iPhone this time? If the technology world is listening, such fears are going to come true. And behind this is the rapid tide of artificial intelligence or AI and global geopolitics. One of the world's leading technology giants, Apple, has indicated that it will increase the prices of its products. Why did the price of memory chips suddenly increase so much?

And how much more money can it cost you to buy a new iPhone? One of the main essential components of smartphones is the memory chip. The current market situation of memory chips has forced them to think about increasing the price of products. Despite trying not to put additional cost pressure on customers so far, chip manufacturers are constantly increasing prices due to reduced supply and skyrocketing demand.

As a result, giants like Apple are now helpless. However, although it is not clear when the prices of which devices will increase, it is believed that this may have a major impact on the iPhone 18, which is going to be released in the market next September.

The use of AI or artificial intelligence technology around the world is increasing. New AI features require more powerful and advanced chips than ever before. The second reason is geopolitical. The ongoing war in the Middle East, especially in Iran, has severely disrupted the global supply of helium gas, a very important ingredient in making semiconductors or chips. On the one hand, there is a shortage of raw materials, and on the other hand, there is an increase in production costs. Overall, a major crisis has been created in the chip market.

The average selling price of smartphones worldwide could increase by about twenty percent in 2026, reaching an all-time high. Due to the new AI features, the price of Apple's upcoming phones could be about one hundred and fifty dollars higher than the current iPhone 17. According to market analysts, this is not a temporary price increase, but a new long-term reality in the technology market. Apple has already withdrawn the initial version of its Mac Mini computer from the market and increased its starting price by about two hundred dollars.

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This wind of price increase is not limited to Apple alone. The world's most advanced chip manufacturer, Taiwan Semiconductor Manufacturing Company TSMC, which makes chips for companies like Apple, Nvidia, and AMD, has also indicated that it will increase prices due to inflation. Samsung has also reported the same crisis.

The price of the console gamers' favorite Sony PlayStation PS5 has already been increased by ninety pounds in the UK and one hundred dollars in the US. Even Nintendo has announced that the price of its new console Switch 2 will increase from next September. After its launch last September, the iPhone 17 series has received a great response worldwide, especially in the Chinese market. As a result, Apple's sales have increased by almost seventeen percent in the first three months of 2026.

But in this booming business of popularity, it is only a matter of time before the price of the iPhone 18 or other future Apple devices increases due to the chip crisis. Now it remains to be seen how much buyers can maintain their fascination with the iPhone in this new reality of increased prices.