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Rising Star had 7167 active players in the last 7 days. Leo had 600 active posters in the last month. Rising star is small in comparison to something like Splinterlands.
Games are the main attraction on hive and that's bled over to it's social layers. Leo is the front end with the largest potential by far but leo needs to know that the majority of its potential readers and contributors are coming in from games. Many of these players know very little about finance and will not stop being intimidated by the word. If not intimidated then just not what they are here for.
I would rebrand as just Leo and throw in a tagline that pulls games, social, and finance together. Because when it comes down to it, that's what we're here for. We're here exploring the potential to tokenize community. We are trying to figure out how all the things link together in the real world. That's what I'm here for at least. I think boiling that down to "finance" misses the mark.
Clearly we don't have to do that. In time the crypto community will become more financialized. We saw a huge step in that direction this last cycle. Still though I think leo"finance" misses the bigger picture of where its own community is going.
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