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Blockchain should be marketed to developers and DAPPs should be marketed to users.
I have the same opinion. VSC could be marketed to both, when it is launched. Although, in the long-term, I expect VSC itself to be marketed to devs and investors, while apps that use VSC to be marketed to users, for example.
Keep in mind VSC has an end user product, for now called "altera" - which is an end user application designed to provide the experience of a traditional bank for Crypto users. That'll also be a source of onboarding and marketing opportunity
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