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You said in the post they don't mention Hive in their marketing channels, which is generally true. They don't mention it for users but look here what a great presentation Hive gets from Matt, I'd say, from the writing style:
https://whitepaper.genesisleaguesports.com/hive-blockchain
You're right, that's a great write up on Hive!
But it is in the white-paper - Aimed at those with an interest in the technical back-end only.
There's no doubt the team knows they can't build what they want to build on any other blockchain.
Hive is and will always therefore be an integral part of the Splinterlands ecosystem.
But a part that doesn't need to be communicated to your end user every day.
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