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Was that due to Splinterlands? I suspect a lot of game accounts never got into the social side. If people get into various aspects of the platform then they may be more likely to stick around. Many don't realise how diverse it is.
2023 is way after Splinterlands' boom period.
Seems like Inleo and OCDB dominated onboarding in August 2023 (after looking at @arcannge's stats from back then). Maybe it matters that it was pre-Hivefest period, and things got "busy" with various announcements and people getting excited.
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