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Being an American, obviously Football (as you know it) is something that is not very popular. However, it is also something I realize is huge globally and a way to target a huge market. For that reason, Hive really needs it to succeed.
The key is to get the word out and get the excitement going within Hive. It might help to start posting some stats about people involved, how many matches there are, things of that nature. Show trends to exemplify an ongoing increase in impact on Hive.
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Thanks for the advise mate, we did work on some of these content posts in the past but now try to improve more of game play and other stuff first instead of marketing and grow expectations too much when we are short on ressources to launch things in time, false promises been made in the past and I prefer to be more calm vs too loud right now but when we finally have tournaments and a new tokenisation we will for sure be louder :-).