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Yeah that is a good point. I didn't even mention the ads they throw in the middle of the game now. I think this one was worse than the others because it was the championship game, but in a two hour span I basically watched the whole Ghostbusters movie because I was flipping back and forth during the commercials!
A friend of mine years ago had his directTV or wahtever the hell it is called to be "Watching" the game about 10 minutes before he would see it and it would skip all commercial breaks. As it turned out, and this wasn't that difficult to see coming, that 10 minute buffer wasn't anywhere near big enough because within half an hour we were caught back up. So while I can't apply that to every single game that means that 1/3 of the game is adverts and now they are subjecting us to them in commentary and even hijacking the game screen.
Something that could work is if there was a widespread movement to boycott any advertiser that appeared on screen during actual gameplay.
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