Evening In Dukuh Zamrud Bekasi - The Evening Market

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Yesterday evening, I rode to Dukuh Zamrud. It is a housing area in Bekasi. I just wanted to stroll and take some photos of life in the evening.
In Dukuh Zamrud, there are hundreds of shopping arcades on either side of the street. The major stores are clothing stores. Most of the owners of the clothing stores are Minang people. West Sumatra's largest ethnic group is the Minang.
The clothes are not branded, but they look good. There are a hundred choices. The clothes sellers start to open their stores at 9 or 10 in the morning. They close their store at 10 in the evening. Most people go shopping in the evening from 6.15 to 10.00.
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The street is always busy in the evening because of commuters who go home from their workplaces. That is why Dukuh Zamrud is a perfect location to open and run stores.
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Minang people are well known as entrepreneurs. In Indonesia, one of the ethnic groups that can compete in business with Chinese ethnicity is the Minang people. The Tanah Abang marketplace in Jakarta is the biggest wholesale clothing store in Minang dominance. They prefer to cooperate with Minang people too, as the retailers. That is why they control the non-branded clothing trade.
It is not only in Jakarta and Bekasi that Minang dominates the clothing trade. They hold the distribution agents and retailers in all major cities in Indonesia.
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They sometimes sell clothes at a big discount or Obral. It is not easy to compete with them, even the Chinese ethnics in this business.
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The quality of the clothes is not good enough, but they are affordable for middle and lower class people. People from the middle and lower classes do not care enough about brands.
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In the location, there are also a few big chain restaurants like KFC and MCD.
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The chain restaurants always know where there is money flowing, so they open their counters here. At the weekend, the street is always crowded and sometimes there is a traffic jam. Thanks for reading my local story. I hope you enjoy it.



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The streets look very busy and there is so much choices of clothes to choose from.

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